I live in Catalonia where the holiday has traditionally been
celebrated by a man giving a woman a red rose. But in 1931, this changed. Both
Shakespeare and Cervantes died on 23 April and here in Catalonia, that day was
adopted as the day of the book, coupled with the Sant Jordi tradition, it
became the Day of the Book and the Rose. In 1995, UNESCO adopted 23 April as
World Book Day.
Sant Jordi is by far
the nicest holiday in Catalonia. It isn’t a bank holiday, but even when it
falls on a work day, like it did this year, everyone spills out to the Rambla
of their town to walk up and down, buy roses and books, say hi to friends, and
enjoy the atmosphere. This Wednesday there were 2 million books sold in
Catalonia (that has a population of 7 million people) and 7 million roses. Men
give roses to their lovers and vice versa, people give roses to their parents,
siblings, friends, co-workers. I didn’t see that many people walking around
carrying books, but almost everyone was carrying one or more roses.
I was there for the books, specifically my own book about
Catalonia. Last year was the first time I participated in the festival as an
author and bookseller. I liked being on the other side of the table, and I did
it again this year, once again sharing a table with my friend Teresa in the
section for local authors.
This seems like the best holiday
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