Friday, April 30, 2010
Traditionally only flowers were given, but in 1923, a Barcelona bookseller began a campaign to celebrate 23 April as the Day of the Book because the death of William Shakespeare and Miguel de Cervantes happen to coincide on 23 April 1616. Since then, books have been added to the holiday and it has become the Day of the Book and the Rose. In 1995, UNESCO adopted 23 April as World Book Day. In Catalunya, more than half of the books sold during the year are sold on this one day.